2016World Business Conference for World PeaceMarketing Peace
Keynote Address by Prof. Philip Kotler
Philip KotlerAmerican economist and marketing consultant. S.C.Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University. Recognized as the world’s foremost expert in modern marketing, Prof. Kotler is the author of numerous books; many translated into Japanese and published in Japan, alongside with commentaries on his books.
Transcripts of Prof. Kotler’s address at the Mini Forum, in Japanese translation, are available below.
Keynote address for the 2016 World Business Conference for World Peace (unconfirmed draft; PDF file, 394KB)
Campaigns to Abolish Inhumane Weapons
The campaign to prohibit all forms of inhuman weapons is the heart of the worldwide effort to achieve peace.This session consists of a review of strategies adopted hitherto and a discussion of measures to be pursued going forward.
Transcripts of the lecture, in Japanese translation, are available below.Session(1) Lecture on the Campaign to Eliminate Inhumane Weapons (unconfirmed draft; PDF file)(600KB)
Founder & Director, Terra Renaissance
Commissioner, Japan Atomic Energy Commission
Japan Director, Human Rights Watch
Professor, Faculty of Policy Studies, Chuo University
Policy & Advocacy Specialist, Control Arms
Nobel Peace Prize 1997 co-recipient and Ashoka Senior Fellow
Communications Design for Peace Campaigns
Transcripts of the lecture, in Japanese translation, are available below.Session(2) Lecture on Communication Design for Peace Campaigns (unconfirmed draft; PDF file)(455KB)
Representative Director, asobot inc.
Manager, Fund-raising Department, Plan International Japan
James W. Harff
Co-Founder, President & CEO, Global Communicators, LLC
Managing Director, IDEO Tokyo
Scott Nolan Smith
Founder & Board Member, Digital Diplomacy CoalitionAssociate Director, Portland
Marketing for Non-profit Organizations that Contribute to Peace
Transcripts of the lecture, in Japanese translation, are available below.Session(3) Lecture on Not-for-Profit Marketing to Contribute to Peace (unconfirmed draft; PDF file)(545KB)
Representative Director & CEO, PubliCo Inc.
Co-president of the Board of Trustees, JEN
Founder and Representative Director, Ashoka JapanMember of Ashoka’s Global Leadership Group
Leader of the Project Promotion Group, CSR Department, Fuji Xerox Co., Ltd.
Marc Oliver Opresnik
Marketing Professor, Luebeck University of Applied SciencesMarketing Professor and Member of the Board of Directors, SGMI Management Institute, St. GallenChief Research Officer, Kotler Impact Inc.
The Role of Soft Power in Marketing Peace
Director of Marketing & Communications, Accenture Japan
Ryojun Shionuma DAIAJARI
Chief Priest, Jigen-ji Temple
Professor, University of Tokyo; Keio University
Representative Director, President & CEO, Mistletoe, Inc.
Discussion Panel with Young Global Leaders of the World Economic Forum
Professor, Harvard Business SchoolModerator
New Enterprise Value Created by Contributing to Peace(BOP・CSV)
Manager of the Partnership Promotion Division, Private Sector Partnership and Finance Department, Japan International Cooperation Agency
Board Member, United Nations Global Compact
Co-founder & CEO, Kopernik
COO, Starbucks Coffee Japan, Ltd.
Shanonraj V. Khadka
Co-founder & COO, GK Enchanted Farm
Branding “Hiroshima” as Global Peace Hub
Founder & CEO, Makaira
Head, UNITAR (United Nations Institute for Training and Research) Hiroshima Office
Charles E. Morrison
President, East-West Center
Per L. Saxegaard
Founder & Chairman, Business for Peace Foundation
Chairman, Chugoku Economic Federation
Senior Managing Director for Creating Shared Value Development,Tsuneishi Holdings Corporation
Peace and Diversity
Managing Director,APAC Brand&Marketing and CMO Japan,Google Japan Inc.
Representative Trustee, Toybox
Peace and Education
President, Art Producer, White Ship Inc.
CEO & Chairman of the Board, Teach For Japan
Senior Managing Director, Ernst & Young ShinNihon LCC
Manager of the Social Contribution Department, IBM Japan Ltd.
Co-founder & Chairman of the Board, CROSS FIELDS
Operating Officer for Marketing, Starbucks Coffee Japan, Ltd.
Workshop（４）Peace and Food
Representative of the Secretariat, Eat. and Energize the East
Representative Director & President, Cafe Company Inc.
Division Manager for Branding & PR, Cookpad Inc.
Director, Japan Taberu Journal LeagueDirector, Pocket Marche Inc.
Representative Director & President, Euglena Co., Ltd.
Representative Director & Chairperson of the Board of Directors, RareJob Inc.
Representative Director & President, Recruit Marketing Partners Co., Ltd.Executive Officer for educational business, Recruit Holdings Co., Ltd.Chairman, Quipper Limited
Representative Director & President, NEXT Co., Ltd.
Professor, Kyoto University of Art and DesignRepresentative, the Earth Literacy ProgramAdvocate, the Tangible Earth Museum in Marunouchi
CMO, IMJ CorpotrationProfessor, The Graduate School of Project Design
Senior Specialist, Market Development Center, Ricoh Company Ltd.
CEO & Founder, Oisix Inc.
CMO, Agile Media Network; Blogger
Peace Promotion Project Team Hiroshima Prefectural Government
10-52 Motomachi, Naka-ku, Hiroshima City, 730-8511Tel：082-513-2366 Fax：082-228-1614Inquiries Forum